Marketing automation uses software and smart workflows to automate repetitive tasks like follow-up emails, lead nurturing, and customer segmentation. At MASA, we build tailored automation systems that increase conversions, save time, and scale your marketing without increasing workload.

Traditional email marketing is manual. Marketing automation is dynamic — it sends emails based on user behavior, like clicking a link or visiting a page. This means more relevant messages, better open rates, and higher engagement.

Basic workflows (like welcome or cart abandonment sequences) can be set up within 7–10 days. More advanced, behavior-based systems may take 2–4 weeks, depending on your needs and platform.

We build everything with simplicity in mind. After setup, we offer walkthroughs and documentation, so your team can run or edit workflows with ease. We also offer ongoing support if you’d prefer a hands-off experience.

Yes! Automated follow-ups ensure you don’t miss leads due to delays. By responding instantly to actions (like a form submission), automation warms leads faster and improves overall conversion rates.

You’ll receive monthly reports with open rates, click rates, conversions, and ROI metrics. We also set up goal tracking, lead attribution, and A/B testing to continuously improve your results.